The National Catholic Register has a nice article on the success of the well-done video created by the Archdiocesan marketing department to promote the upcoming Eucharistic Congress this weekend in St. Louis.
The only problem I have with the video is the footage of the sacrilege-inducing reception of Holy Communion in the hand by some school children. But hey, this practice is a staple of the liturgical revolutionaries, so don’t act surprised it has to be the reception method chosen for filming. I imagine that if reception of Holy Communion on the tongue, while kneeling (you know, how the Pope distributes it!), were shown alongside the footage of the Blessed Sacrament exposed in monstrances for adoration, we may have seen the LCWR picketing the Eucharistic Congress.
Other than that, I think the video is fantastic, especially in taking a thing that is geared to quiet contemplation and making it visually compelling in the context of a promo spot.
From the Register:
Video on the Eucharist Is a YouTube Sensation
St. Louis Archdiocese promotes Eucharistic Congress using social media.
by Katherine Veik
ST. LOUIS (EWTN News) — Organizers of a June 24-26 Eucharistic Congress in St. Louis have produced a video that has been called “the movie trailer for the Eucharist” to draw local and worldwide attention to the peace that is found only in Christ’s presence.
“What we wanted to accomplish with the video was for the viewer to have an emotional response to what it means to be Alive in the Body of Christ,” said Elizabeth Westhoff, director of marketing for the Archdiocese of St. Louis. “I think it’s an absolutely beautiful and powerful video.”
The video, which already has over 2,000 hits on YouTube, juxtaposes the accelerated but draining lifestyle of the world and the animating quality of an encounter with Jesus in the Eucharist.
Westhoff hopes those who watch the video will “take the excitement” and “start telling members of their individual virtual worlds what they’d just seen, why it was important, and invite them to be a part of this exciting event.”
So far, the response to the video and the congress has been positive. The archdiocese is expecting between 3,000 and 5,000 people to attend.
This event marks the first time the archdiocese has used social media for promotion purposes. The Facebook page for the event has over 170 fans, and 128 people are following the event on Twitter.
“The world is not as big as it used to be,” Westhoff said. “If we want to truly evangelize, we must meet people where they are. In this day and age, people are on the other side of a computer screen.”